Image taken from Girl a la Mode

MURIEE BLOGGER CAMPAIGN – MAY 2012

The Brief:

To  implement and execute a creative blogger campaign with the ethical knitwear label Murieè. To increase awareness of the new label in the UK by using influential bloggers to promote the products.

The Main Objectives:

- To increase awareness of the brand

- To promote the new Aw12 range, primarily their cashmere knitwear

The Details:

- Gifted 10 bloggers with an item from the AW12 collection including a cashmere knit, printed tee and cashmere scarf

- Bloggers were free to promote the brand however they saw fit either through a style post with the item or a news related feature.

- Bloggers were chosen based on their influence within the brands key target market and the luxury, ethical message of the brand needed to be clear.

The Results:

- Highly successful blog posts from bloggers including 5 inch and Up, The Style Crusader, Park and Cube, Styleslicker and Mademoiselle Robot all resulted increased sales on the brands website of the chosen items.