Angels & Men Style Campaign

angels and men style campaign

January 2012


OVERVIEW

To launch new denim label Angels & Men and raise awareness of their USP – the UK’s first thermal jean, I worked on a online campaign to reach out to UK fashion bloggers in a creative manner in order to introduce them to the brand in an unusual way and create buzz around the product.


AIMS

Build hype around the brand and raise overall awareness

Target a new younger, fashionable audience

Communicate the details and innovations of the product

Encourage opinion, feedback and honest testing of the product


DETAILS

A Blogger Style Challenge with 10 influential UK bloggers

A tried and tested approach – each blogger was sent a pair of the jeans and encouraged to test them in their everyday life to see how the product held up to both outdoor and indoor wear and blog about their results through a style post and review

Encouraged social media interaction from the bloggers with their readers and the brand, documenting their road test of the product


RESULTS

10 unique blog style posts from bloggers including Shiny Thoughts, I am not a Celebrity, Five Five Fabulous, Portrait of a Dreamer, Isabelle OC and Style and Then Some.

Increased social media activity surrounding the brand and the launch using a hashtag campaign.

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