While working with the jewellery brand Anna Lou of London on an ongoing basis, one of my key responsibilities to manage blogger outreach and I was put in charge of organising a blogger event to raise awareness of the personalisation service that the brand offered.
I came up with the idea of a ‘Let’s get Personal’ themed event where key bloggers were invited to an evening event and given the chance to meet the designer Anna and have a one to one design session with her in order to create a piece of personalised jewellery that was unique to them.
Bloggers were able to have a hand in the design process by drawing and sketching their ideas, and were also made aware of the level of possibilities available in terms of personalised jewellery at Anna Lou of London.
They were gifted their self designed personalised piece following the event in return for a write up of the service and event.
The event was incredibly successful in terms of making the bloggers aware of the product range available from the brand, and allowing them to be part of the design process, and meet the designer/founder made them feel more bonded to the brand long term.
The brand received significant social media support on the night of the event and further blog coverage on both the jewellery (through reviews and style posts), event (behind the scenes pictures) and the personalisation service (reviews and interviews with Anna).
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