ASH Footwear Product Seeding Campaign

ASH Footwear Andy Trainer Kit Lee wears ASH

April 2012


OVERVIEW

 I was in charge of creating and implementing an online campaign surrounding the launch of the new Sports line of trainers from Italian footwear label ASH Footwear. My main aims of the project were to secure coverage to coincide with the launch of the brand’s new online store and raise awareness of their season key style, the wedge trainer, within the online community.


DETAILS

Key styles of the wedge trainer line were seeded to some of the UK’s top fashion bloggers, including the likes of Coco’s Tea Party, Five Five Fabulous and Styleslicker. In return the bloggers were tasked with creating a post around the new line, referencing the launch of the online shop and offering social media support for the brand throughout the launch period.


RESULTS

The project was launched in line with a dedicated PR campaign around the trainer style and key coverage was gained in a number of top fashion and lifestyle blogs. During the campaign period the trainer styles sold out three times over on the website.

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