Faun Launch Event

Faun launch event

March 2011


OVERVIEW

I was in charge of organising a launch event to introduce a select group of UK bloggers to the new womenswear label Faun. Through the event I aimed to encourage blogging on the brand, social media activity throughout the event and create a buzz around the launch.


DETAILS

Afternoon tea inspired intimate event held at vintage treasure trove venue Out of Town.

Ten bloggers in attendance – Fashionista Barbie, Carina 100, Fashion Bite, BSF Mag, Diary of a Clothes Horse, Prince Cassius, Alex Loves, Anastasia Duck, Valerie Odout, Wolfwhistle.

Homemade savoury and sweet snacks served along with teas and coffees.

Presentation of the brand from founders and insiders.

Opportunity for bloggers to browse the new collection ahead of it’s launch.

Opportunity for the brand to receive valuable feedback from key opinion formers.

Personalised gift bags.


RESULTS

10 unique blog posts introducing the brand.

Subsequent blog posts featuring products purchased following the event.

significant social media activity linking back to the brand.

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