I was asked to assist the German luxury cashmere label, Muriee, with finding a blogger brand ambassador who could represent the brand in promotional material throughout the AW12 season. I researched and approached bloggers of behalf of the brand, seeking out those who had supported the brand in the past and who were relevant for its audience and tone of voice.
The brand chose to work with Jennifer Inglis of The Style Crusader and I assisted in organising the Aw12 campaign and her involvement. The Style Crusader was flown to Berlin to shoot their Aw12 lookbook and campaign images, documenting the experience through her blog and social media.
The Style Crusader offered behind the scenes blog and social media support during the photoshoot as well extensive coverage of the collection and products throughout the season.
The campaign imagery was syndicated to press and featured in various online publications throughout the season.
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