I was in charge or organising and overseeing an event ahead of London Fashion Week AW13 season on behalf of the PR agency Task PR to publicise a number of their different fashion and accessories clients. The objectives of the event was to build relationships with key UK bloggers on behalf of the brands and ensure exposure of those labels during the LFW period who may not otherwise have had a presence.
A 2 day gifting lounge event was put together in the Task PR showrooms, showcasing products from around 8 different fashion and accessories brands. I coordinated the samples, merchandised the showroom and arranged food and drinks for the two days as well as contacting the bloggers and handling the guestlist.
Many brands, including ASH Footwear, Tamaris and Marc Cain were seeded to key bloggers and as a result the brands received positive exposure and coverage during LFW, being featured on blogs, street style round ups and gaining positive social media support during the event.
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