Task PR Meet Miss America Event

Meet Miss America Event

July 2011


OVERVIEW

I assisted in the organisation of a meet Miss America event for bloggers and online press, on behalf of the brand Joseph Ribkoff and PR agency, Task PR. The event was to publicise her association as brand ambassador with the fashion label Joseph Ribkoff and to secure interviews and Q&A’s to coincide with the launch of the new collection.


DETAILS

Afternoon event held in a private suite at the Marylebone Hotel London.

Teas, coffees and canapes served.

Time slots for interviews booked and then open meet and greet for 2 hours in the afternoon.

Online media invited for interviews and Q&A’s, bloggers invited to meet and greet.


RESULTS

Interview pieces secured in the likes of The Telegraph.co.uk, Hello Mag online, Planet Notion and Eclipse Magazine.

Meet and greet attended by more than 15 UK bloggers.

Over 15 individual pieces of online coverage received on and after the event.

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